罹患阿茲海默症是什麼樣的感覺呢？為什麼家人認不得我是誰？
阿茲海默症一直到現在，成因依舊是個謎團。德國有個專門研究阿茲海默症的機構Alzheimer Forschung，與廣告公司BBDO, Düsseldorf合作，設計了這一系列的募款廣告。
而這一系列的圖象海報，主要刊登在德國區域性的報紙，車站總站與機場等等公共場所，提醒大家從阿茲海默症的患者視角，會是一個什麼樣的狀況，當患者的記憶，意識跟個性都在逐漸崩解時，為什麼連最親近的家人的臉孔都會難以辨識，單單在德國就有120萬人罹患這樣的病症，而美國有超過 500 萬人患有阿滋海默症。隨著 65 歲以上的美國人口的比例不斷增加，患阿滋海默症和其他失智症的人數每年增長。萬一有家人不幸罹患，都是令人相當難過的狀況。
海報用上拼圖與錯位的元素模擬了阿茲海默症的視角，描繪出確切卻也模糊的輪廓，佩服這樣的創意之餘，也希望這樣的病灶與起因，都能夠早日被研究出結果與進行治療。
Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Wolfgang Schneide
Creative Managing Director: Kristoffer Heilemann
Executive Creative Directors: Daniel Haschtmann, Tobias Feige
Creative Directors: Sebastian Steller, Jacobo Concejo
Art Directors: Martino Monti, Dejan Handjiski
Jigsaw Idea: Alma Haser
Copywriter: Sebastian Steller
Post-Production Company: Stefan Kranefeld Imaging
Photographer: Stefan Kranefeld
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